Tomas Matraia is the CEO of the international strategic advisory group The AdWisers www.theadwisers.com. The group is specialised in strategic intelligence, leadership & policy analysis, along with internationalisation, innovation & capacity building for the private and public sector. Mr. Matraia is a seasoned international policy expert and business negotiator, having worked for more than 15 years within United Nations, European Commission, Academia and the private sector. He designed and managed multimillion programmes, projects, facilitated strategic initiatives combining STRI, Industry, SDGs including international ministerial agreements and EU high-level policy dialogues. His current efforts focus on re-inventing how innovatio…