Good Marketing Strategy of Municipality - Key to Success
Modern information technologies, mainly internet, are becoming inseparable part of quality marketing campaign of towns and villages around Slovakia. Examination and analysis of current state of internet use by Slovak clients showed that demand for internet services is increasing. Nowadays, even a computer laic has no problem to create a simple presentation web page. Efficiency of providing information and services this way exceeds the effort spent on its creation. Self-governments should be a motivating example of how to support development of towns and regions by means of internet.
I would like to give examples and practical demonstrations from Nitra. The web page of Nitra was awarded as the best web page of self-governing region twice.
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Ivona Fraňová
1983 – 1990: CSSP House, methodologist – interpreter, Nitra1984 - : SZ OPK, Environment protection, Nitra1990 – 1996: DK Orbis, Program employee, - Director, NISYS Manageress, Nitra - Municipal Office Nitra, Manageress - NISYS – Nitra Information System, Nitra1993 – 1995: AICES, Association of Information Centers of Slovakia, Supervisory Board member, Liptovský Mikuláš1995 - : AICES, Administrative Board member, President1998 – 1999: NIZCERUS, Nitra Association, CR and Services, Executive director, Nitra2000 - 2002: Community Fund, Grant commission member, Nitra2000 - : Member of the Minister’s Board of the Slovak Economy Ministry, Bratislava2002: Member of the Administrative Board of Nitra Community Foundation, Nitra2002 – 2003: RVC /…
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