She is the co-founder of the Slovak healthcare startup Zhiva, which helps people manage long-term illnesses through behavior change. With more than ten years of experience in communication, from political to commercial, she has devoted herself to creating campaigns with millions of views and developing projects that combine public interest with transparent communication, accessible UX and quality design. At Zhiva, where he works as Chief Creative Officer, he deals with communication and business development, with an emphasis on behavioral sciences and providing a good user experience. In the successful project Active.me to improve the health of seniors with high pressure, she was responsible for the recruitment of participants and the preparation of teaching materials. He is studying public policy at the Comenius University in Bratislava.