Kateřina Švidrnochová is an accomplished consultant, lecturer, and educator with over 15 years of experience in education, with a particular focus on digital skills and new technologies. Her areas of expertise are service design and learning design. She uses these to implement modern tools and generative AI into the internal processes of organisations, making work and innovation more efficient. Kateřina works with universities, schools, non-profit organisations, and the commercial sector. She coordinates the interfaculty subject CORE AI Revolution at Masaryk University, leads AI academies, and participates in the creation of educational programmes. She is an active member of the technology community GUG.cz and the chairwoman of the board of directors of Czech organisation Svět neziskovek.