Ľubica Binka Hamarová is an economist who has shifted her focus to the digitization of government services over the years. Throughout her career, she worked at the Ministry of Investments, Regional Development and Informatization of the Slovak Republic, as well as at the World Bank. Today, she specializes in assessing the effectiveness of major British digital projects for public services. Her portfolio includes various digital initiatives, such as evaluating the impact of significant digitization reforms in spatial planning for the British Department for Levelling Up, Housing & Communities. Ľubica's approach centres around data analysis, enabling her to quantify project returns, assess their value for money, and analyze their socio-economic impact on society.