Madhukar is overseeing the strategy and delivery for exports and foreign direct investment across a range of markets. His primary interest and expertise lies the strategic adoption of technology enabled Healthcare in the public and private sector as well as a global perspective on Healthcare markets. His current role has given him a fantastic view of the evolution of healthcare technology in the UK and the unique strengths which can be promoted in overseas markets. He has also been at the heart of the organisation's efforts in promoting the UK's Digital healthcare expertise in major developed and emerging economies such as the US, Saudi Arabia, China, India, UAE, Brazil and Japan.

Innovation has been at the core of his work with original initiatives such as the Healthcare AI Catalyst in India, UK Digital Health Demonstrator in China and the DBT Digital Health Playbook.

He has worked on Digital health projects in the private sector such as a new telehealth solution for Novartis, an innovative customer portal for Pfizer nutrition and cloud infrastructure procurement for Roche as well as public sector projects such as a commissioning and good-practice guide for Telehealth for the NHS and advising the UK's Department for Health and Social Care on the national case for mobile working within community services.