Marek Bičár
Marek Bičár is since 2013 Business Consultant of consulting and software company SAS Slovakia, s.r.o. dealing with Customer Intelligence. He spent his entire work career in customer relations, first as a Segment Manager in Tatra Banka, later in Slovenská sporiteľňa. Marek finished studies at University of Economics, Bratislava.
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Predictive analytics and decision engine to make public administration more effective
Positive user experience with public services is the basic condition for citizens to believe that tax payers money was used meaningfully and effectively. Is it possible to find inspiration how to use data and analytics in public service enhancement in private sector? Is it possible to transform the anonymous body into real people with real needs and life situations? The presentation will clarify the concept of Customer Intelligence and how its basic principles enable to build proactive public administration.
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Predictive analytics and decision engine to make public administration more effective
Positive user experience with public services is the basic condition for citizens to believe that tax payers money was used meaningfully and effectively. Is it possible to find inspiration how to use data and analytics in public service enhancement in private sector? Is it possible to transform the anonymous body into real people with real needs and life situations? The presentation will clarify the concept of Customer Intelligence and how its basic principles enable to build proactive public administration.
